What are the main mass market beauty insights? Alexis Perakis-Valat, President, Consumer Products, looks back at the highlights of 2021 and talks about the Division’s strategic priorities as it seeks to democratise beauty at its best.Text version
2021 was a year of innovation and premiumisation. Over the past two years, growth has accelerated quarter after quarter with market share gains worldwide. This acceleration was made possible thanks to the strong commitment and dedication of all of the Division’s teams.”
The Consumer Products Division grew by +5.6% like-for-like and +4.5% reported, with +6.5% like-for-like growth in the fourth quarter. The Division gained market share in 2021. The momentum is strong in the United States as well as in high-potential markets, including India, Brazil, Mexico and Indonesia. Growth was driven by the development of e-commerce in all Zones and notably in emerging markets.
No.1 L’Oréal Paris is the number one beauty brand worldwide
+13.3% growth in the makeup category
Democratising beauty at its best
The L’Oréal Consumer Products Division supports the emergence and development of major beauty trends with a portfolio of iconic, complementary brands.Read article
Social and digital: the new beauty paradigm
The Covid crisis accelerated the growth of bothRead article
e-commerceand social commerce , but it also saw brick-and-mortar stores once again take centre stage in building relationships with consumers, particularly thanks to increased digital presence in stores. Read on for a closer look at how L’Oréal’s Consumer Products Division brands are reinventing beauty experiences.
Committed, inclusive, responsible brands
Consumers today are interested in authenticity, engagement and responsibility—values embraced by the Division’s brands, which offer products that are both effective and sustainable. True to their roots, Consumer Products Division brands use their influence to defend causes that are important to them.Read article
Wake Up Make Up: a winning partnership with distributors
A closer look at multi-brand campaign Wake Up Make Up, which successfully mobilised distributors alongside the Division’s brands in Europe. A behind-the-scenes look at a winning partnership by Betty Quigley, Head of Sales, Consumer Products Division, Amos Susskind, General Manager Consumer Products Division, UK & Ireland, and Anika Majithia, General Manager, L’Oréal UK & Ireland Mass Makeup.
Hair colour designed for men
Hair colour is no longer the exclusive domain of women. More and more men are dyeing their hair! Attuned to men’s beauty habits, Men Expert and Garnier have launched products specially designed with men in mind. In India, Color Men Shampoo, a hair colour product that is as easy to use as shampoo, added to the success of Black Naturals by Garnier. One-Twist by Men Expert is a range of seven shades, which consumers can learn more about via a QR code on the packaging. A digital app helps them quickly select the shade best suited to their hair. The ammonia-free formula is gentle on the scalp, the product is easy to use and the results are long-lasting. Plus, roots don’t show because the colour fades after several washes.
Garnier rounds out its range of sustainable haircare products
Following the launch of Ultimate Blends shampoo bars, Garnier has now added Ultimate Blends no‑rinse conditioners to its lineup as it pursues its goal of reducing its environmental impact. This zero-water waste product comes in packaging made mostly of cardboard. The brand provides consumers with a comprehensive ritual of environmentally-friendly products for more responsible consumption. Garnier also continued to provide information about the environmental impact of its products throughout their lifecycle by showing a grade ranging from A to E on product packaging—an initiative based on transparency and sincerity for Garnier, which is a pioneer in sustainable development.