What was the biggest challenge of 2021 for Research & Innovation? Why are consumer aspirations a source of inspiration? How is R&I inventing the beauty of the future? Barbara Lavernos, Deputy CEO, in charge of Research, Innovation and Technology, answers all of these questions and more.Text version
Science has always been at the heart of our model—for over 110 years now. Our 4,000 scientists around the world have a single obsession: innovating to provide our brands and consumers with the best of science and create unequalled beauty experiences that meet their infinitely diverse needs and aspirations.
517 patents registered in 2021
20 research centres, with 6 regional hubs and 3 global centres
When science and innovation join forces with nature
L’Oréal is inventing the future of beauty by rapidly developing technological and scientific innovations which are increasingly underpinned by biotechnologies, nature and the power of the living world.Read article
New technologies accelerate innovation
With the acceleration of new technologies, Research & Innovation has increased its ability to innovate, create new services and develop new cosmetics products. A real asset for both consumers and research teams.Read article
Research & Innovation for beauty in all its diversity
To satisfy the incredibly diverse range of beauty needs and desires, L’Oréal Research & Innovation remains true to its fundamental, time-honoured values in terms of quality, effectiveness, safety, sincerity and responsibility at every stage in the process of developing new products.Read article
Green chemistry leads to ultra-restorative formula
Over 10 years of research and 200 tests resulted in a unique, patented formula: Re-Plasty Age Recovery Night Cream by Helena Rubinstein, a restorative cream formulated with 30% Pro-Xylane™ for deep action to combat the signs of ageing (wrinkles, skin damage and imperfections). Pro-Xylane™ is a patented molecule born in the L’Oréal laboratories and created by green chemistry. The natural sugar extract accelerates cellular regeneration, improves elasticity at the dermo-epidermal junction and firms the skin. Pro-Xylane™ is enhanced by a dynamic duo of ingredients: hyaluronic acid, which serves as a physiological emollient, and glycyrrhizin, which has soothing properties.
L’Oréal showcases its perfume ingredients
Dive into the exciting world of fragrance creation. L’Oréal continues to strengthen its commitment to transparency—and make it easier for consumers to access detailed information about the composition of beauty products—with the launch of a new digital platform open to all, providing a breakdown of the aromatic ingredients in its fragrances. Interview with Patricia Soyer, Fragrance Director, L’Oréal Research & Innovation.
Elseve is revolutionising hydration
L’Oréal Paris has created a new range of Elseve haircare products: Hidra Hialurônico. Partly developed in Brazil, the range features two major innovations: its formula and its routine. Hidra Hialurônico includes hyaluronic acid, a star ingredient in skincare, which has now entered the world of haircare to ensure hydration for all hair types. A night treatment also provides even deeper hydration. The new line, which rounds out Elseve’s nourishing and restoring ranges, is already a major hit with Brazilian and Asian consumers.